Facebook has 500 million users and counting, Twitter generates 65 million tweets a day and the latest version of the free blog publishing platform Wordpress has been downloaded more than 32.5 million times. Students are more than ready for social media, said Rahul Choudaha, an international education specialist at World Education Services. "If we're doubting it, then it will be a mistake."
Social media has experienced rapid growth in a very short time. Tweets, blogs, status updates, IM and newsfeeds are just some of the terms that have entrenched themselves in everyday speech. Higher education institutions worldwide have been responding by creating Facebook pages, blogs, interactive web platforms and Twitter accounts.
Choudaha was speaking at the annual Association of International Education Administrators conference held in San Francisco late last month. Along with other digital media experts, he examined strategies to successfully implement web-based and social media initiatives in international higher education.
Social media is perhaps most critical in international education, and can be used to attract prospective students, manage students studying abroad and keep alumni connected after graduation.
More on the University World News site
Source: University World News, Issue No: 0161, 6 March 2011
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