Consumers’ Meat Purchasing Habits Changing

Economic woes are affecting where people shop for meat as well as the kind of cut, brand and quantity purchased.

The recession is being felt throughout the grocery store, and especially in the meat department, according to a joint study by the American Meat Institute and the Food Marketing Institute.
Economic woes are affecting where people shop for meat as well as the kind of cut, brand and quantity purchased, found the “Power of Meat” study. While shoppers are eating out less and cooking more, they are also trading down, substituting and eliminating, resulting in the overall spending amount remaining roughly the same, at $91 per week. While grocery expenses may be relatively unchanged, the way shoppers are spending is not. The study found that at least half are using coupons whenever possible, buying only what they need and switching from national brands to store brands. Other popular measures include resisting luxury foods and buying items on sale.
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Source: Watt Poultry Com, 09 March 2009